Legal Marketing and Intake Resources
Practical articles for law firm owners, marketing directors, and intake managers working on case acquisition. No statistics we cannot source, and no promises about outcomes.
What Actually Makes a Workers’ Comp Claimant Qualified
The questions that separate a curious form fill from someone your attorneys can genuinely evaluate.
7 articles
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What Actually Makes a Workers’ Comp Claimant Qualified
The questions that separate a curious form fill from someone your attorneys can genuinely evaluate.
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Cutting First-Contact Time in a Workers’ Comp Intake Team
Speed to first call is one of the few intake variables a firm controls outright. How to measure it honestly and where the delay usually hides.
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Cost per Retained Case, and Why Cost per Lead Misleads You
Cost per lead tells you almost nothing on its own. Here is the number that should be setting your marketing budget.
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Why State Rules Change What a Comp Lead Is Worth
Reporting deadlines and filing windows vary enough that the same claimant profile is worth different things in different states.
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Shared vs. Exclusive Legal Leads
The difference is not only price. It changes intake behaviour, conversion expectations, and how a firm should read its own numbers.
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Understanding Lead Replacement Policies
A replacement policy is only meaningful if both sides agreed in advance on what counts as an invalid lead.
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Compliance Considerations in Legal Lead Advertising
Consent records, advertising disclosures, and claim substantiation are where lead generation compliance problems usually begin.
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