EXZIDE 
EXZIDE SEO (search engine optimisation) is a long term digital marketing technique that helps websites rank on search engines such as Google. SEO has been relevant since search engines came around in the early 2000’s as websites were competing to rank for certain search terms, otherwise known as “keywords”.
There are 4 core elements to SEO:
On-Page SEO is how well your website is set up on the website itself – essentially everything that you can control. This includes your Heading Tags, Title Tags, Meta Descriptions, ALT Tags, etc. This would include adding in relevant keywords onto your website to help rank for certain keywords such as “SEO in Kildare”, “SEO in Dublin” in our case. Read our blog on SEO Tips if you would like to read some more.
Off-page SEO is the SEO work that happens off your website – link building, social media traffic, etc. Backlinks are a huge part of SEO and essentially serve as an online testimonial for your website or its relevant page or blog post. “Link juice” from backlinks will transfer from the original website to your website if the original website has allowed the link to be “do-follow”. Anyways, before you get bored, essentially what happens on other websites can positively or negatively impact how your website ranks on Google. Off-page SEO takes up a large portion of SEO pricing as good quality backlinking is not cheap.
Technical SEO involves making your website fast, adding schema markup on your pages, submitting sitemaps to Google so they index your site as well as other fun stuff! This can get tricky but it’s essential that it’s done properly as it’s Google’s way of understanding your sites architecture, as well as other core vitals.
Content is king! SEO is a crowded place and with AI coming into the mix, its an ever changing game with many variables. One thing remains constant however, humans prefer to read content from humans, not robots. Writing relevant content for your website and industry is crucial.
Have a look at how we have helped some of our clients rank on Google this year…
Right Price Beds are ranking for multiple keywords in a highly competitive niche, having a crazy 1.38 million impressions since March 2024.
QuickTow are climbing Google month on month after only starting SEO in April 2024.
Comerford Recovery have been outranking their competitors this year with steady growth each month.
Silk Plaster are ranking #1 on Google for “Silk Plaster”.
SEO is getting organic traffic on Google from unpaid search. PPC is paying for clicks onto your website. SEO is a long term strategy where results can take months to come through, as for PPC is instant, however there is no lasting rankings from PPC, when your campaign is over, clicks will stop coming through. Have a look at our comparison table below:
| Aspect | PPC | SEO |
|---|---|---|
| Cost | Pay for each click; costs can add up quickly | Organic traffic is more sustainable and cost friendly |
| Time to Results | Immediate visibility once ads are live | Takes time (months) to improve rankings |
| Duration of Benefits | Stops when you stop paying | Long-term benefits with ongoing optimisation |
| Placement | Ads appear at the top of search results | Organic listings appear below ads |
| Click-Through Rate (CTR) | Generally lower CTR; some users skip ads | Higher CTR; users trust organic results more |
| Targeting | Precise targeting by keywords, location, demographics | Broad targeting through content and keyword relevance |
| Control | Full control over ads and budget | Less control; dependent on search engine algorithms |
| Measurability | Detailed analytics on performance and ROI | Analytics available but less direct attribution |
| Credibility | Perceived as ads; less trusted by some users | Builds credibility and trust over time |
| Suitable For | Immediate results, promotions, testing | Long-term growth, brand authority |
We will arrange a call with you (Zoom or Phone Call) to learn more about your business and what you would like to through SEO.
After our call, we will create a unique plan for your business with regards to SEO strategy.
Once we have reached an agreement and the appropriate paperwork is in order, we will commence your SEO work. Depending on what the current state of your website is and what we both agree to carry out, we will follow a logical path to implement the strategy.
We will optimise your website and its content on an ongoing basis to maximise SEO results. Monthly reports will be sent to your email with traffic results for each month.
Sign up to receive updates, promotions, and sneak peaks of upcoming products. Plus 20% off your next order.
